On
On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...
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On vs MISCI: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: On
Swap brands
Sporty & sportswear · Outdoor & functional · Trends & youth culture
Trends & youth culture · Avant-garde & designer · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
On shows a stronger emphasis
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Outdoor & functional
On shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- On (solid line, circles)
- MISCI (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Switzerland | Brazil |
| Founded | 2010 | 2018 |
| Category | Footwear | Clothing |
| Other categories | Clothing Accessories | Accessories Lifestyle products |
— indicates information that is not available.
Brand profiles
MISCI
MISCI is a brand based in São Paulo, Brazil, founded by Airon Martin in 2018. It works across clothing, accessories, and furniture. Through design, it aims to convey Brazil’s “brasilidade” (Brazilian identity) and regional character, and pu...
Collaborations
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PPACO
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The brands share concept-driven design and designer-led expression.
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Ex Infinitas
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MISBHV
The brands share designer-led expression and womenswear.
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GCDS
The brands share designer-led expression and spring and summer styles.
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Matthew Williamson
The brands share concept-driven design and spring and summer styles.
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The brands share concept-driven design and original design.
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Natasha Zinko
The brands share concept-driven design and designer-led expression.