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On vs Peacebird: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Peacebird

China Founded 1996

Trends & youth culture · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Outdoor & functional

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • Peacebird (dashed line, squares)
Traits of On and Peacebird, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • Peacebird
Minimal & basics
On：Relative prominence within the brand
Peacebird：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
Peacebird：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
Peacebird：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
Peacebird：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
Peacebird：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
Peacebird：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
Peacebird：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
Peacebird：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
Peacebird：Relative prominence within the brand

Basic information

Field
On
Peacebird
Country Switzerland China
Founded 2010 1996
Category Footwear Clothing
Other categories Clothing Accessories Bags Accessories Lifestyle products Wallets

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

Peacebird

  • PEACEBIRD WOMEN

    Within PEACEBIRD’s brand portfolio, this is the core line for adult women, alongside PEACEBIRD MEN. ...

    View more
  • PEACEBIRD MEN

    Within PEACEBIRD’s brand portfolio, this is the core line for adult men, paired with PEACEBIRD WOMEN...

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Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

Peacebird

  • NICOPANDA

    A capsule collection and experiential pop-up by Nicopanda and Peacebird for the Chinese market. Spatial installations and limited-edition products were presented at major shopping malls across China, including Paradise Walk.

Peacebird collaborations

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