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CHÉ vs Pendleton: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: CHÉ Swap brands

CHÉ

United Kingdom Founded 2018

Polished & dressy · Minimal & basics · Outdoor & functional

Pendleton

United States Founded 1863

Outdoor & functional · Polished & dressy · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Outdoor & functional

    Pendleton shows a stronger emphasis

  • Decoration & playfulness

    Pendleton shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • CHÉ (solid line, circles)
  • Pendleton (dashed line, squares)
Traits of CHÉ and Pendleton, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • CHÉ
  • Pendleton
Minimal & basics
CHÉ：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Polished & dressy
CHÉ：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Luxury & heritage
CHÉ：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Avant-garde & designer
CHÉ：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Decoration & playfulness
CHÉ：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Streetwear
CHÉ：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Trends & youth culture
CHÉ：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Sporty & sportswear
CHÉ：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Outdoor & functional
CHÉ：Relative prominence within the brand
Pendleton：Relative prominence within the brand

Basic information

Field
CHÉ
Pendleton
Country United Kingdom United States
Founded 2018 1863
Category Clothing Clothing
Other categories Bags Accessories Lifestyle products Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

CHÉ

No information is available.

Pendleton

Collaborations

CHÉ

No information is available.

Pendleton

  • 2025-11-26

    Yohji Yamamoto

    A triple collaboration between Yohji Yamamoto POUR HOMME and PENDLETON, featuring wool check materials and more.

  • 2023-06-20

    FREAK'S STORE

    A project featuring PENDLETON back-print T-shirts made exclusively for FREAK’S STORE. It appears in a record of a repost from an official account, but because the posting date cannot be distinguished from the release date, the posting date was treated as the representative date.

  • 2018-12-22

    sacai

    In December 2018, an SS2019 collaboration featuring Pendleton's Native patterns was presented, with a range of items including jackets and pullovers.

Pendleton collaborations

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