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RTH vs thisisneverthat: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: RTH Swap brands

RTH

United States Founded 2010

Outdoor & functional · Avant-garde & designer · Decoration & playfulness

thisisneverthat

South Korea Founded 2010

Streetwear · Trends & youth culture · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    thisisneverthat shows a stronger emphasis

  • Trends & youth culture

    thisisneverthat shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • RTH (solid line, circles)
  • thisisneverthat (dashed line, squares)
Traits of RTH and thisisneverthat, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • RTH
  • thisisneverthat
Minimal & basics
RTH：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Polished & dressy
RTH：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Luxury & heritage
RTH：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Avant-garde & designer
RTH：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Decoration & playfulness
RTH：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Streetwear
RTH：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Trends & youth culture
RTH：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Sporty & sportswear
RTH：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Outdoor & functional
RTH：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand

Basic information

Field
RTH
thisisneverthat
Country United States South Korea
Founded 2010 2010
Category Clothing Clothing
Other categories Bags Accessories Fragrance Lifestyle products Bags Accessories Footwear Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Collaborations

RTH

  • 2021-04-08

    A.P.C.

    A.P.C. × RTH (INTERACTION #10), released in April 2021. The collection features denim, shirts, and other items reflecting the aesthetics of the Old West.

RTH collaborations

thisisneverthat

  • 2025-11

    New Era

    thisisneverthat × New Era (November 2025). Presented as an ongoing collaboration for Fall/Winter 25, with a seasonal cap lineup.

  • 2023-09-22

    Champion

    thisisneverthat × Champion (third installment). Champion Japan’s official news explicitly states a 9/22 release, with a lineup that includes Reverse Weave hoodies, crewnecks, and pants, as well as a velour set-up, LS T-shirts, beanies, and more.

  • 2023-01-14

    SUICOKE

    Beige-toned suede PEPPER/BOWER boots were released in January 2023, followed by TNT-DECO-Cab, based on MOTO-Cab, in June 2025.

  • 2021-11-04

    Converse

    A collaboration with thisisneverthat (November 2021). Chuck 70, One Star, and apparel were reimagined with faded treatments and vintage-finish textures to create a worn-in look.

  • Alpha Industries

    The collaboration with Thisisneverthat is listed in Alpha Industries’ official collaborations menu. The project brings together Korean streetwear and Alpha’s military heritage, but the product name and date cannot be confirmed in RAW.

  • Timberland

    A collaboration with thisisneverthat listed in Timberland’s official archive. Although the collaboration between the brands is confirmed, RAW has not retrieved the release year, specific model name, or product lineup.

thisisneverthat collaborations

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