Fashion brand directory szu
Page language: English

SUBU vs #FR2: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

#FR2

Japan Founded 2014

Decoration & playfulness · Streetwear · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Outdoor & functional

    SUBU shows a stronger emphasis

  • Decoration & playfulness

    #FR2 shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • #FR2 (dashed line, squares)
Traits of SUBU and #FR2, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • #FR2
Minimal & basics
SUBU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
#FR2：Relative prominence within the brand

Basic information

Field
SUBU
#FR2
Country Japan Japan
Founded 2016 2014
Category Footwear Clothing
Other categories — Bags Accessories Footwear Watches Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

    View more
  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

    View more
  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

    View more
  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

    View more

#FR2

  • #FR2GOLF

    #FR2GOLF is a golf-specific line derived from the streetwear brand #FR2, and began its rollout in Ap...

    View more
  • #FR2FISHING

    #FR2FISHING is a name used for a fishing-oriented derivative collection of #FR2, centered on T-shirt...

    View more

Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

#FR2

  • 2025-10-18

    MIHARA YASUHIRO

    In 2021 and 2022, the brands jointly announced collaborations with atmos under a three-brand billing, featuring “PETERSON” sneakers with rabbit patches. A BLAKEY LOW release is planned for 2025.

  • 2025-04-26

    goyemon

    In April 2025, two styles of setta sandals in #FR2 BLACK and YELLOW were released, based on “unda-雲駄-” and featuring thong straps embroidered with the #FR2 logo.

  • 2025-01-11

    POTR

    In January 2025, POTR and #FR2 collaborated to release three styles: a daypack, shoulder bag, and wallet. Special designs were incorporated into the lining and other details.

  • 2024-04-20

    PUMA

    In April 2024, PUMA, atmos pink, and #FR2梅 released CALI WEDGE-style sneakers featuring a 3D “rabbit” motif as the third installment of their three-way collaboration.

  • 2024-04-20

    atmos pink

    In April 2024, PUMA × atmos pink × #FR2梅 released women's sneakers featuring a platform-soled CALI WEDGE-style design and a 3D rabbit motif.

  • 2023-01-14

    XLARGE

    The seventh installment, on January 14, 2023, featured a diverse lineup, including a boa fleece hooded jacket and cargo pants, as well as first-time offerings.

#FR2 collaborations

Brands similar to SUBU

View all

Brands similar to #FR2

View all