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SUBU vs GDC: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

GDC

Japan Founded 1998

Streetwear · Trends & youth culture · Outdoor & functional

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Streetwear

    GDC shows a stronger emphasis

  • Outdoor & functional

    SUBU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • GDC (dashed line, squares)
Traits of SUBU and GDC, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • GDC
Minimal & basics
SUBU：Relative prominence within the brand
GDC：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
GDC：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
GDC：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
GDC：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
GDC：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
GDC：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
GDC：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
GDC：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
GDC：Relative prominence within the brand

Basic information

Field
SUBU
GDC
Country Japan Japan
Founded 2016 1998
Category Footwear Clothing
Other categories — Accessories Footwear Eyewear Watches

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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GDC

  • fortune GDC

    fortune GDC was a diffusion line derived from GDC. It began as a line available exclusively at the d...

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  • GDC Femme by BONNIE SPRINGS

    GDC Femme by BONNIE SPRINGS is a women’s-only line of GDC launched in 2009 and directed by stylist C...

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  • NARCOTIC

    NARCOTIC was GDC’s men’s second line, launched for the Spring/Summer 2002 season and designed by gra...

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  • narcoterrier

    narcoterrier began in 2003 as a women’s line derived from NARCOTIC. With 河原光 involved, it offered a ...

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  • GDC ORIGINAL

    GDC ORIGINAL is one of the collection categories on GDC’s official online platform, and is a line de...

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  • GDC SLRS

    GDC SLRS (notation example: GDC SLRS -SAILORS-) is a themed collection sub-line of GDC, presenting a...

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  • GDC RINNE

    GDC RINNE is a series name used on an ongoing basis as an official GDC product designation. Casual i...

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  • WHEREABOUTS

    WHEREABOUTS debuted in Fall/Winter 2004 as a separate brand line produced by GDC. Its full collectio...

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  • UGLY

    UGLY was a Japanese fashion brand established in 2006, with CHITO identified as its director. Brand ...

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  • GGDC

    GGDC is an eyewear designation distributed under the GDC name. Retail product information and listin...

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Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

GDC

  • 2026-01-03

    WESCO

    Exclusive WESCO × GDC engineer boots. Based on the classic BOSS, they feature design details such as a 925 silver buckle and an eight-pointed STA star motif. This limited-edition order opens on 2026/1/3.

  • 2025-12-13

    HYSTERIC GLAMOUR

    A collaboration capsule by HYSTERIC GLAMOUR and GDC, offered in multiple styles including BOA jackets, stadium jumpers, M-65s, knitwear and hoodies, long-sleeve tees and T-shirts, denim, and satin slacks. Released on 12/13.

  • 2025-11-15

    AVIREX

    AVIREX × GDC collaboration. In the context of the 50th anniversary, three styles were offered: B-3 (mouton), MA-1 (reversible, etc.), and a stadium jumper. Sales began on 11/15.

  • 2025-11-08

    MIHARA YASUHIRO

    Maison MIHARA YASUHIRO × GDC. A capsule collection featuring sneakers and souvenir jackets, incorporating embroidered motifs inspired by satin blousons, will be released on 11/8.

  • 2025-08-23

    FAMOUZ

    A collaboration T-shirt by FAMOUZ and GDC. The collection features two T-shirt styles with original graphics drawn by designer Ryuji Kamiyama and was released on 8/23.

  • 2025-07-12

    S'YTE

    S’YTE (Yohji Yamamoto) × GDC’s first collaboration. The lineup includes a distressed floral-print set-up, a yarn-dyed linen Chinese-style jacket and pants, and a short-sleeved cotton shirt, among other items, featuring embroidered GDC logos. Released on 7/12.

GDC collaborations

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