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Tabio vs HELLY HANSEN: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Tabio Swap brands

Tabio

Japan Founded 1968

Polished & dressy · Sporty & sportswear · Minimal & basics

HELLY HANSEN

Norway Founded 1877

Outdoor & functional · Sporty & sportswear · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Outdoor & functional

    HELLY HANSEN shows a stronger emphasis

  • Sporty & sportswear

    HELLY HANSEN shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Tabio (solid line, circles)
  • HELLY HANSEN (dashed line, squares)
Traits of Tabio and HELLY HANSEN, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Tabio
  • HELLY HANSEN
Minimal & basics
Tabio：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Polished & dressy
Tabio：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Luxury & heritage
Tabio：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Avant-garde & designer
Tabio：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Decoration & playfulness
Tabio：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Streetwear
Tabio：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Trends & youth culture
Tabio：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Sporty & sportswear
Tabio：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Outdoor & functional
Tabio：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand

Basic information

Field
Tabio
HELLY HANSEN
Country Japan Norway
Founded 1968 1877
Category Clothing Clothing
Other categories Lifestyle products Textiles and material technology Bags Accessories Footwear Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

Tabio

  • Tabio MEN

    A men’s specialist line derived from Tabio. Conceived at the company’s founding as a men’s sock bran...

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  • TABIO SPORTS

    A sports-focused line derived from Tabio. It applies the quality and technology of a sock specialist...

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  • TABIO LEG LABO

    A functional legwear line derived from Tabio. Based on the concept “Beautiful feet without strain,” ...

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HELLY HANSEN

Collaborations

Tabio

  • 2025-12-19

    TOGA

    The sixth TOGA × Tabio collaboration (socks). It features totem pole, wave, argyle, and sheer designs, among others. The advance release at TOGA is on 2025/12/19, and the release at Tabio is on 2025/12/20.

Tabio collaborations

HELLY HANSEN

  • 2020

    WTAPS

    A Spring 2020 project with HELLY HANSEN. The 1990s G353-Cruising Jacket was reintroduced as a WTAPS collaboration, reworking the cruising/outdoor style.

  • 2019-11-09

    UNDERCOVER

    In November 2019, collaborated with HELLY HANSEN under the names JohnUNDERCOVER & SueUNDERCOVER. The collection included fleece, sailing jackets, and other items.

HELLY HANSEN collaborations

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