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THREE vs CRAFT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: THREE Swap brands

THREE

Japan Founded 2009

Minimal & basics · Polished & dressy

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    CRAFT shows a stronger emphasis

  • Outdoor & functional

    CRAFT shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • THREE (solid line, circles)
  • CRAFT (dashed line, squares)
Traits of THREE and CRAFT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • THREE
  • CRAFT
Minimal & basics
THREE：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Polished & dressy
THREE：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Luxury & heritage
THREE：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Avant-garde & designer
THREE：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Decoration & playfulness
THREE：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Streetwear
THREE：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Trends & youth culture
THREE：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Sporty & sportswear
THREE：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Outdoor & functional
THREE：Relative prominence within the brand
CRAFT：Relative prominence within the brand

Basic information

Field
THREE
CRAFT
Country Japan Sweden
Founded 2009 1977
Category Beauty and cosmetics Clothing
Other categories Fragrance Footwear

— indicates information that is not available.

Brand profiles

Brand lines

THREE

CRAFT

No information is available.

Collaborations

THREE

  • 2021-03-31

    HYKE

    In March 2021, their first collaboration with THREE saw the release of room fragrances made with 100% essential oils, aroma stones, and more.

THREE collaborations

CRAFT

No information is available.

Brands similar to CRAFT

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