The Last Shall Be First.
Fashion brand directory szu
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Wardrobe basics — fashion brands
Brands whose descriptions mention Wardrobe basics. View their profiles, countries and founding years.
5 AWARENESS is one of the three original lines of Curensology, launched by Element Rule in 2018. The line mainly offers basic items for “by the water and in summer,” including swimwear, loungewear, and T-shirts, with a focus on feel against the skin and coverage of the body. Curensology describes travel as “between the extraordinary and the everyday, and between the city and nature,” and proposes a wardrobe that connects travel destinations with everyday life. Items from 5 AWARENESS are also featured in the collection on the official website.
Femininity within casual style.
TENDER KITSCH LOOK
Find a basic style to your taste
With “art in everyday life” as its concept, the brand proposes basic shoes that can be worn in one’s own way, without pretension, in everyday life.
９＋（１ is you）
A-COLD-WALL* Essentials is a basic line (sub-brand) offered by London-based A-COLD-WALL*. The parent brand A-COLD-WALL* was founded by Samuel Ross in 2015 and offers men's and unisex apparel and accessories centered on industrial and architectural aesthetics. Essentials is an ongoing basic program focused on staple items such as logo T-shirts and hoodies, distributed through the official store and international select shops. The brand uses the phrase “The legacy of British Industry.”
ELEGANCE, CASUAL AND TREND
Clothes that can remain close to everyday life in any era
This line is a goods label within ABAHOUSE that offers basic, essential items indispensable to everyday life.
Trends, closer than ever.
Comfortable and trendy style
Luxurious basics
THAT WHICH IS BASIC IS THAT WHICH IS UNIVERSAL.
Added value／Polish／Fusion
Clothes that make individuality shine and add color.
A brand that turns every challenge into an opportunity and rises to a new stage of success
Simple & Relax Essence Mode
Exploring the possibilities of everyday clothing in daily life
Standards with esprit
STYLE UP ELEGANCE
AMI approaches fashion in a relaxed and authentic way, with stylish and comprehensive wardrobes composed of timeless basics.
AMI approaches fashion in a relaxed and authentic way, with stylish and comprehensive wardrobes composed of timeless basics. Capturing its hometown’s unique, effortless elegance, AMI blurs the boundaries between casual and chic. Its values celebrate love and friendship, inclusion and diversity.
ANAP offers free creation that is not bound by rules and the fun of fashion that mixes original elements with various styles.
Brotherhood
Blurring the line between everyday and personal moments
Accessories that fulfill the “current mood” of women who love fashion
a moment a instant
Valuing what remains unchanged while keeping an eye on the cutting edge of the times. Pursuing the “now” of each moment, the brand proposes a “basic mode style” that accompanies a new step forward.
Basic pieces are given distinctive touches through materials and treatments. The range spans knitwear, cut-and-sew items, outerwear, and pants.
APOM means “A Part Of Me.” It offers a collection of basic, minimalist designs intended to be worn in a way that feels true to the wearer at any time.
Quiet Luxury
more Array(ed)
Design by Our Experiences
Love yourself
The concept is a touch of everyday luxury for adult women who value a little moment of elegance and time for themselves. The designs are basic while emphasizing materials and quality, bringing vivid accents to the feet in both elegant and casual styles. They take on diverse expressions from season to season, with a strong focus on craftsmanship in small details. The brand offers a refined wardrobe for adult women.
It's for anyone who wants to live an active life.
Augusta Sportswear is made to help you shine.
Differentiating as a separate line the items presented as staples each season
Petite ≠ cute, petite = handsome
The brand combines natural fibers with its own designs and colors to create thoughtfully designed products with delicate details. From yarn production to product finishing, each item passes through a series of careful processes, resulting in a high-quality finish and timeless design.
The brand aims to be a “BAG & SLG” brand that revisits past heritage and historical archive items, avoids being swept along by fashion trends that cycle through in short periods, and modernizes them with the idea of “future classics.” It incorporates into its items the “design elements of all kinds of cultures” that form the basis of “fashion goods design” found in the world, modernizes them to suit the current mood, and aims to create products that can be easily incorporated into everyday life.
Simplicity is rebellion.
“Personal” — Wear your own freedom
Offering refined bags at affordable prices, based on basic casual unisex products with a subtle twist.
The items of advanced basix line are supposed to be the favorite ones in your wardrobe. Obviously they are basic but new advanced items that sensibility and individuality of BADBLOOD are added.
Alchemy is a contemporary brand from —. Public information about its founding year is limited, but its designs are characterized by simple forms combined with contrasts in materials and an integration into everyday life. Centered on apparel, accessories, and other items, the brand balances practicality for everyday use with style. It places emphasis on precision in construction and material selection, creating finishes that stand out even in staples. Its range spans statement pieces and basics that form the foundation of a wardrobe. The designs work with both minimal styling and layering, bringing out the wearer's individuality. As multiple brands with the same name may exist, the country and year of founding should be verified against primary sources. For szu, it would be safer to organize the information by product category and make it possible to update the metadata later. The pieces are easy to incorporate regardless of season, and their appearance also changes depending on fit and styling.
The concept centers on stylish, simple outfits and an elegant, mature look reminiscent of girls overseas. The formalwear features polka dots and checks, patterns that girls love, and is described as exceptionally cute. It offers timeless basic designs and good cost performance.
Eco-conscious habits should start young