Fashion brands — founded: 2002 | Page 2

TOKYO FASHION CULTURE

Designs inspired by American classics and finished with a modern edge and fresh spirit, characterized as “the jeanswear lifestyle.”

Happiness of Life

Build. Destroy. Rebuild.

Classic and fresh. The minimalist nuance of fine, worn-in leather.

Honolua Keiki is a children’s brand and shop derived from HONOLUA (Honolua Surf Co.), a surf brand originating on Maui, Hawaii, USA. It opened in 2002 in Whalers Village and offered children’s apparel and beach- and surf-related products. The parent brand was founded in 1996 and operates stores and offers original products across the Hawaiian Islands, centered on products for enjoying the beach, surf sports, and the island’s casual lifestyle. Honolua Keiki is a line that extends this waterside culture and lifestyle to children.

Iceberg's kidswear collections have always been close to the cheerful and carefree DNA that has characterized the Italian brand for 50 years.

A footwear brand pursuing high-performance products, the study of style, and Italian taste

Firmness, elasticity, radiance. Everything for beautiful skin.

IUTER’s aim is to go beyond its original context by reconciling the irony, playfulness and experimental nature of its roots to the art and refinement of Italian tailoring.

We are creative

Because the Earth is blue

research laboratory dedicated to leather innovation

JEANASIS is a brand centered on enjoying culture and fashion. It offers sharp, uncompromising clothing built around steadfast black and refined white. Its mannish, cool styles express a womanly quality with conviction.

Slick & Chic

Stories written by the designer serve as collection themes. Various scenes drawn from the poetic, wistful atmosphere of the stories are expressed in the women's and men's lines from the perspective of clothes for “her” as seen by the story’s protagonist, “him.”

More than a garment, an attitude

Juicy Couture Kids is a children’s line derived from Juicy Couture, which originated in Los Angeles, USA. Designers Pamela Skaist-Levy and Gela Nash-Taylor launched it in spring 2002, and it has offered clothing and accessories for children. The line extends the parent brand’s casual wear and logo style to children, and currently offers kids’ apparel, jewelry, swimwear, outerwear, and other products through licensing and official sales.

Embrace the Spirit of Golf

Get It Straight, Ride Krooked!

Kari Voutilainen is an independent watch brand and atelier founded in 2002 in Motiers, Switzerland (Val-de-Travers), by Finnish watchmaker Kari Voutilainen. Focusing on small-batch mechanical wristwatches, it carries out movement and dial production, guilloché decoration, and hand-finishing in its own workshop, and also creates made-to-order pieces and limited editions.

Grounded in the value of tradition, the brand pursues practicality and trend-consciousness suited to contemporary lifestyles.

EVERYDAY ELEGANCE

A unique, inspirational Art de Vivre

The philosophy of Kitsuné Musique has always been to discover the potential of lesser-known artists and propel them into the spotlight.

LASS MUSICIAN is a Japanese womenswear line derived from Tokyo-based LAD MUSICIAN. First presented for Spring/Summer 2002, it was developed in a show format as a brand created by the fictional designer “JOY,” an image collective made up exclusively of women. As a spin-off line of LAD MUSICIAN, which promotes the fusion of music and clothing, it presented collections for women and ceased operations in the early 2000s.

SOPHISTICATED

Making travel more accessible.

Minimal, but not boring.

Clothes for yesterday, today, and tomorrow. Be yourself, feel comfortable. Make every day more wonderful with fashion.

Our mission is to tackle social inequalities in our communities

A quiet sense of the present in everyday life

Practical, highly functional designs with a playful touch

Art of Living

essentialism

LUXURY AT YOUR SERVICE

making vintage-meets-modern designs available to everyone.

inspired by the wilds of nature and a spirit of adventure

NARCOTIC is a fashion brand launched in Japan by Hikaru Kawahara in 2002. It began as GDC’s second line in the Spring/Summer 2002 season and offered print-focused apparel featuring Kawahara’s graphic work. The brand ceased operations after the Fall/Winter 2003 season.

NO! CONCEPT, NO! RULE

NIKE SB is a product line for skateboarding by the US sports brand NIKE. Introduced as the “SB” brand in 2002, it offers apparel and related gear, centered on skate shoes. Product development is based on collaboration between the design team and riders, with a focus on meeting the demands of skateboarding.

A TOTALLY NU WAY TO ENHANCE YOUR LOOK

The last piece of styling―

The brand is guided by the ideas of making it affordable to coordinate shoes that suit different outfits every day and wanting to be a step ahead of others in fashion. It proposes designs that are a little different from the rest and always playful. Rather than focusing only on what is fashionable, it encourages attention to detail in shoes intended for everyday wear. Instead of wearing out the same shoes every day because they are comfortable, it promotes choosing shoes to suit each occasion.

Quality needn't mean formality; casual needn't mean careless.

Our brand takes the beautiful spirit of experimentation, fun, and collaboration embodied in our stores and imbues this energy into the clothing we make.

Long Live T-Shirts.

Centered on the idea of “living as if traveling,” it fosters connections with local traditions and people through culture, nature, and the outdoors.

A desire to offer high-quality, design-conscious shoes made in Japan at accessible prices

PLAY COMME des GARÇONS is a Japanese brand launched in 2002 as the casual line of COMME des GARÇONS, led by Rei Kawakubo. Its signature logo, a heart with eyes, was created by artist Philippe Pagowski. The brand focuses on staple clothing such as T-shirts, cardigans, and sweatshirts, and also produces collaborative items including sneakers.