Fashion brands — founded: 2020 · related keyword: Wardrobe basics

a moment a instant

APOM means “A Part Of Me.” It offers a collection of basic, minimalist designs intended to be worn in a way that feels true to the wearer at any time.

Clothes that are always there as a matter of course.

BLUE FOR YOU

Tomorrow’s ordinary

A brand offering a diverse range of essential items at reasonable prices, designed to be comfortable to wear at any time.

From trend-led to basic styles, items you want to wear now at budget-friendly prices.

Draw a Boundary

Based on basics, it focuses on feminine lines, shapes, and colors, and pursues a contemporary sensibility.

No matter where you're from, always be yourself.

Proposing styles rooted in basics that allow people to express their individuality

comfortable casual

Just right feels right

it has reasons

No Equal Fit Brand, Love Our Apparel Store.

An essential-items line born from LIDNM, with a focus on everyday life. It offers high-quality basic items that carry LIDNM’s collections across seasons.

MUSINSA STANDARD WOMAN is the women’s line of MUSINSA STANDARD, an in-house brand developed by the Korean fashion platform MUSINSA. It presented its first women’s collection in 2020 and offers women’s casualwear focused on basic design and quality. Its product range includes tops, pants, skirts, and outerwear, extending MUSINSA STANDARD’s basic casualwear approach to products for women.

Black is the key color, and the concept is based on basic, simple designs. The line is characterized by attention to detail in elements such as components and stitching, as well as a selection of high-quality materials.

The wish for every moment to be happy

Irregular balance

Wear something different: exceptional, elevated masculinity.

Be your own muse

THE CORE is the basic-style line of MAGIC STICK, a Japanese streetwear brand led by Naotaka Konno. Announced in 2020 as a unisex line reinterpreting MAGIC STICK’s archives, it began full-scale operations with the Spring/Summer 2021 season. The line offers everyday wear incorporating streetwear elements, focusing primarily on T-shirts, sweatshirts, pants, and shirts. Rather than foregrounding logos and graphics, it focuses on silhouettes and details.

Ultimate New Basic Wear

modern, elevated basics for men, women and kids at accessible price points

Fashion for women who live each new day with strength and beauty.

Enhancing even the unremarkable moments of everyday life.

A Lover for Every Day

A little LULU collection that brings back the feelings of girlhood.

The brand offers a wide range of high-precision, high-quality original items at reasonable prices. It pursues its own simple style without being overly swayed by trends.