9090
9090 is a Japan-born streetwear brand founded in 2018 by yutori Inc. (currently operated by YZ, a group subsidiary). Its concept is “Revival of Culture.” The brand offers vintage-mix apparel and goods inspired by youth culture of the 1990s...
Fashion brand directory szu
Page language: English
9090 vs Add: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: 9090
Swap brands
Trends & youth culture · Streetwear · Decoration & playfulness
Minimal & basics · Polished & dressy · Outdoor & functional
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
-
Trends & youth culture
9090 shows a stronger emphasis
-
Minimal & basics
Add shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- 9090 (solid line, circles)
- Add (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Italy |
| Founded | 2018 | 1999 |
| Category | Clothing | Clothing |
| Other categories | Lifestyle products | — |
— indicates information that is not available.
Brand profiles
Add
Add is an outerwear brand based in Milan, Italy. No public information confirming its founding year or founder has been found. The brand offers ready-to-wear outerwear centered on down jackets and officially uses the phrase “Wear your light...
Brand lines
Collaborations
Brands similar to 9090
View all-
thisisneverthat
The brands share connections to youth culture and concept-driven design.
-
Ed Hardy
The brands share connections to youth culture and streetwear influences.
-
Kangol
The brands share streetwear influences and connections to subcultures.
-
HUF
The brands share connections to youth culture and distinctive designs.
-
Patta
The brands share connections to youth culture and concept-driven design.
-
HOME CORE
The brands share concept-driven design and distinctive designs.
-
Obey
The brands share distinctive designs and connections to subcultures.
-
CLOT
The brands share connections to youth culture and concept-driven design.
-
TALKING ABOUT THE ABSTRACTION
The brands share concept-driven design and distinctive designs.
-
WIND AND SEA
The brands share distinctive designs and connections to subcultures.
-
IUTER
The brands share connections to youth culture and distinctive designs.
-
Les Benjamins
The brands share connections to youth culture and concept-driven design.
Brands similar to Add
View all-
Duno
The brands share minimal design and refined everyday staples.
-
Norwegian Wool
The brands share refined everyday staples and autumn and winter styles.
-
Alpha Tauri
The brands share minimal design and refined everyday staples.
-
GOOPiMADE
The brands share minimal design and refined everyday staples.
-
STUDIOUS
The brands share minimal design and refined everyday staples.
-
Blauer
The brands share refined everyday staples and autumn and winter styles.
-
NAOKI TAKIZAWA
The brands share minimal design and refined everyday staples.
-
Moorer
The brands share refined everyday staples and autumn and winter styles.
-
and wander
The brands share refined everyday staples and functional design.
-
Fjällräven
The brands share minimal design and refined everyday staples.
-
Costume National
The brands share refined everyday staples and attention to materials and craftsmanship.
-
Aiezen
The brands share autumn and winter styles and perceived quality.