CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
Compare brand traits, similarities and differences.
Sporty & sportswear · Outdoor & functional · Minimal & basics
Luxury & heritage · Decoration & playfulness · Polished & dressy
Chopard shows a stronger emphasis
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
| Field | ||
|---|---|---|
| Country | Sweden | Switzerland |
| Founded | 1977 | 1860 |
| Category | Clothing | Watches |
| Other categories | Footwear | Bags Accessories Eyewear Fragrance |
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CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
Chopard is a luxury watch and jewelry maison founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland. It moved its base to Geneva in 1937 and is currently operated under the Scheufele family. Caroline Scheufele serves as artistic...
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and sports influences.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and functional design.
The brands share refined everyday staples and functional design.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and functional design.
The brands share concept-driven design and functional design.
The brands share refined everyday staples and functional design.
The brands share concept-driven design and refined everyday staples.
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and functional design.
The brands share distinctive designs and functional design.
The brands share distinctive designs and functional design.
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and attention to materials and craftsmanship.
The brands share distinctive designs and attention to materials and craftsmanship.