CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs David Yurman: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Luxury & heritage · Polished & dressy · Avant-garde & designer
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Luxury & heritage
David Yurman shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- David Yurman (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | United States |
| Founded | 1977 | 1980 |
| Category | Clothing | Accessories |
| Other categories | Footwear | Watches |
— indicates information that is not available.
Brand profiles
David Yurman
David Yurman is an American luxury jewelry and timepiece brand founded in New York in 1980 by sculptor David Yurman and painter and ceramicist Sybil Yurman. Officially guided by “one long art project,” the brand offers women’s, men’s, weddi...
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