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CRAFT vs Gant: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: CRAFT Swap brands

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Gant

United States Founded 1949

Sporty & sportswear · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Outdoor & functional

    CRAFT shows a stronger emphasis

  • Sporty & sportswear

    CRAFT shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • CRAFT (solid line, circles)
  • Gant (dashed line, squares)
Traits of CRAFT and Gant, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • CRAFT
  • Gant
Minimal & basics
CRAFT：Relative prominence within the brand
Gant：Relative prominence within the brand
Polished & dressy
CRAFT：Relative prominence within the brand
Gant：Relative prominence within the brand
Luxury & heritage
CRAFT：Relative prominence within the brand
Gant：Relative prominence within the brand
Avant-garde & designer
CRAFT：Relative prominence within the brand
Gant：Relative prominence within the brand
Decoration & playfulness
CRAFT：Relative prominence within the brand
Gant：Relative prominence within the brand
Streetwear
CRAFT：Relative prominence within the brand
Gant：Relative prominence within the brand
Trends & youth culture
CRAFT：Relative prominence within the brand
Gant：Relative prominence within the brand
Sporty & sportswear
CRAFT：Relative prominence within the brand
Gant：Relative prominence within the brand
Outdoor & functional
CRAFT：Relative prominence within the brand
Gant：Relative prominence within the brand

Basic information

Field
CRAFT
Gant
Country Sweden United States
Founded 1977 1949
Category Clothing Clothing
Other categories Footwear Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

CRAFT

No information is available.

Gant

  • GANT 240 Mulberry Street

    Developed as GANT’s premium capsule collection, it takes the brand’s heritage as its starting point ...

    View more
  • GANT Originals

    Created in a 2015 reorganization by renaming GANT’s main collection, this line served sports-oriente...

    View more
  • GANT Diamond G

    Established in 2015, GANT Diamond G took its name from the diamond-shaped G logo used on shirt hems ...

    View more
  • GANT Rugger

    GANT Rugger, which began in 2010, was reconstituted as a derivative line that inherited GANT’s DNA w...

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