CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
Compare brand traits, similarities and differences.
Sporty & sportswear · Outdoor & functional · Minimal & basics
Luxury & heritage · Sporty & sportswear · Decoration & playfulness
Gerald Charles shows a stronger emphasis
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
| Field | ||
|---|---|---|
| Country | Sweden | Switzerland |
| Founded | 1977 | 2000 |
| Category | Clothing | Watches |
| Other categories | Footwear | — |
— indicates information that is not available.
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
Gerald Charles is an independent Swiss watch maison based in Geneva, founded in 2000 by watch designer Gerald Charles Genta. It offers luxury mechanical watches based on the founder’s original drawings and officially places “Artistic Creati...
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and sports influences.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and functional design.
The brands share refined everyday staples and functional design.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and functional design.
The brands share concept-driven design and functional design.
The brands share refined everyday staples and functional design.
The brands share concept-driven design and refined everyday staples.
The brands share distinctive designs and interest in archival pieces.
The brands share distinctive designs and interest in archival pieces.
The brands share distinctive designs and interest in archival pieces.
The brands share distinctive designs and functional design.
The brands share distinctive designs and functional design.
The brands share distinctive designs and interest in archival pieces.
The brands share designer-led expression and distinctive designs.
The brands share designer-led expression and functional design.
The brands share distinctive designs and interest in archival pieces.
The brands share distinctive designs and interest in archival pieces.
The brands share distinctive designs and interest in archival pieces.
The brands share distinctive designs and original design.