CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
Compare brand traits, similarities and differences.
Sporty & sportswear · Outdoor & functional · Minimal & basics
Luxury & heritage · Decoration & playfulness · Avant-garde & designer
CRAFT shows a stronger emphasis
Goossens shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
| Field | ||
|---|---|---|
| Country | Sweden | France |
| Founded | 1977 | 1950 |
| Category | Clothing | Accessories |
| Other categories | Footwear | Lifestyle products |
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CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
Goossens is a French maison whose origins date to a goldsmith’s workshop opened by Robert Goossens in Paris’s Marais district in 1950. Centered on jewelry, it also creates interior decor, including furniture, mirrors, and lighting. The foun...
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and sports influences.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and functional design.
The brands share refined everyday staples and functional design.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and functional design.
The brands share concept-driven design and functional design.
The brands share refined everyday staples and functional design.
The brands share concept-driven design and refined everyday staples.
The brands share distinctive designs and interest in archival pieces.
The brands share distinctive designs and designer-led expression.
The brands share distinctive designs and interest in archival pieces.
The brands share attention to materials and craftsmanship and perceived quality.
The brands share interest in archival pieces and womenswear.
The brands share distinctive designs and interest in archival pieces.
The brands share distinctive designs and womenswear.
The brands share distinctive designs and attention to materials and craftsmanship.
The brands share distinctive designs and designer-led expression.
The brands share designer-led expression and womenswear.
The brands share distinctive designs and designer-led expression.
The brands share distinctive designs and designer-led expression.