CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Hender Scheme: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Avant-garde & designer · Minimal & basics · Trends & youth culture
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Avant-garde & designer
Hender Scheme shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Hender Scheme (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Japan |
| Founded | 1977 | 2010 |
| Category | Clothing | Footwear |
| Other categories | Footwear | Bags Accessories Lifestyle products Wallets |
— indicates information that is not available.
Brand profiles
Hender Scheme
Hender Scheme is a Japanese leather brand founded in Tokyo in 2010 by Ryo Kashiwazaki. Centered on shoes, bags, and small leather goods, it develops its collections around handcrafted craftsmanship. The brand officially puts forward a conce...
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