CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Hermès: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Luxury & heritage · Polished & dressy · Minimal & basics
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Luxury & heritage
Hermès shows a stronger emphasis
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Sporty & sportswear
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Hermès (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | France |
| Founded | 1977 | 1837 |
| Category | Clothing | Bags |
| Other categories | Footwear | Clothing Accessories Watches Fragrance Beauty and cosmetics Lifestyle products Textiles and material technology Wallets |
— indicates information that is not available.
Brand profiles
Hermès
Hermès is a French luxury house whose history began in 1837, when Thierry Hermès opened a harness workshop in Paris. Centered on leather goods and saddlery, from which it developed, the house spans several métiers, including ready-to-wear,...
Brand lines
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