CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs LUEDER: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Trends & youth culture · Avant-garde & designer · Sporty & sportswear
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Avant-garde & designer
LUEDER shows a stronger emphasis
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Sporty & sportswear
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- LUEDER (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | United Kingdom |
| Founded | 1977 | 2019 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Accessories |
— indicates information that is not available.
Brand profiles
LUEDER
LUEDER is a fashion label launched in London in 2019 by Marie Lueder. With sportswear and tailoring at its core, it combines medieval silhouettes and centers its work on reinterpreting clothing as “modern armour.” It espouses the idea of “s...
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