CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Macgraw: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Decoration & playfulness · Luxury & heritage · Avant-garde & designer
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Decoration & playfulness
Macgraw shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Macgraw (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Australia |
| Founded | 1977 | 2012 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Accessories Footwear |
— indicates information that is not available.
Brand profiles
Macgraw
macgraw is a luxury womenswear brand based in Sydney, Australia, launched in 2012 by sister designers Beth and Tessa MacGraw. The brand debuted at Mercedes-Benz Fashion Week Australia in April 2014 and presented at New York Fashion Week in...
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The brands share playful expression and designer-led expression.
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The brands share womenswear and perceived quality.