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ERL vs MASU: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: ERL Swap brands

ERL

United States Founded 2018

Streetwear · Decoration & playfulness · Trends & youth culture

MASU

Japan Founded 2016

Trends & youth culture · Decoration & playfulness · Streetwear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    MASU shows a stronger emphasis

  • Minimal & basics

    ERL shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • ERL (solid line, circles)
  • MASU (dashed line, squares)
Traits of ERL and MASU, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • ERL
  • MASU
Minimal & basics
ERL：Relative prominence within the brand
MASU：Relative prominence within the brand
Polished & dressy
ERL：Relative prominence within the brand
MASU：Relative prominence within the brand
Luxury & heritage
ERL：Relative prominence within the brand
MASU：Relative prominence within the brand
Avant-garde & designer
ERL：Relative prominence within the brand
MASU：Relative prominence within the brand
Decoration & playfulness
ERL：Relative prominence within the brand
MASU：Relative prominence within the brand
Streetwear
ERL：Relative prominence within the brand
MASU：Relative prominence within the brand
Trends & youth culture
ERL：Relative prominence within the brand
MASU：Relative prominence within the brand
Sporty & sportswear
ERL：Relative prominence within the brand
MASU：Relative prominence within the brand
Outdoor & functional
ERL：Relative prominence within the brand
MASU：Relative prominence within the brand

Basic information

Field
ERL
MASU
Country United States Japan
Founded 2018 2016
Category Clothing Clothing
Other categories Accessories Accessories

— indicates information that is not available.

Brand profiles

Brand lines

ERL

  • ERL Kids

    ERL Kids is a kidswear line developed by ERL under the name “ERL Kids.” Like the adult line ERL, it ...

    View more

MASU

  • MASU BOYS

    MASU BOYS is an official line developed by MASU, presenting a more casual, relaxed wardrobe separate...

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Collaborations

ERL

  • 2023-09-06

    Levi's

    Levi’s x ERL. A 10-piece collection created with Venice-based ERL, centered on light-wash distressed denim. The theme is California individualism.

  • 2023-01-06

    Dior

    At Dior Men Spring 2023, “California Couture,” guest-designed by ERL, was presented. The capsule featured LA-inspired elements such as pastels, wave patterns, and quilting.

ERL collaborations

MASU

  • 2025-11-26

    Yohji Yamamoto

    The second collaboration between WILDSIDE and MASU, featuring three styles, including a hoodie, varsity jacket, and bag, with designs referencing FW11.

MASU collaborations

Brands similar to ERL

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