FRGMT
FRGMT is a design label and project launched by Hiroshi Fujiwara in Tokyo in 2003. Using its lightning bolt logo as an emblem, it works primarily in fashion-related product design and creative direction, while also spanning music, art, and...
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FRGMT vs CHÉ: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: FRGMT
Swap brands
Streetwear · Minimal & basics · Trends & youth culture
Polished & dressy · Minimal & basics · Outdoor & functional
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Streetwear
FRGMT shows a stronger emphasis
-
Sporty & sportswear
FRGMT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- FRGMT (solid line, circles)
- CHÉ (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United Kingdom |
| Founded | 2003 | 2018 |
| Category | Clothing | Clothing |
| Other categories | Lifestyle products Art projects | Bags |
— indicates information that is not available.
Brand profiles
CHÉ
CHÉ is a London-based menswear brand. Founded in 2018 by models Oliver Cheshire and Toby Watkins, it focuses on contemporary sustainable leisurewear and swimwear. Its range extends from bodywear, knitwear, shirts, and jackets to accessories...
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