FRGMT
FRGMT is a design label and project launched by Hiroshi Fujiwara in Tokyo in 2003. Using its lightning bolt logo as an emblem, it works primarily in fashion-related product design and creative direction, while also spanning music, art, and...
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FRGMT vs FOO AND FOO: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: FRGMT
Swap brands
Streetwear · Minimal & basics · Trends & youth culture
Streetwear · Avant-garde & designer · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Minimal & basics
FRGMT shows a stronger emphasis
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Polished & dressy
FRGMT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- FRGMT (solid line, circles)
- FOO AND FOO (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United States |
| Founded | 2003 | 2017 |
| Category | Clothing | Clothing |
| Other categories | Lifestyle products Art projects | Lifestyle products |
— indicates information that is not available.
Brand profiles
FOO AND FOO
FOO AND FOO is a gender-fluid streetwear brand founded by Elizabeth Hilfiger in Los Angeles in 2017. The brand name derives from a childhood nickname, and the brand was conceived as a “playground” for creators to exchange ideas. It presents...
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