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GU vs Stella McCartney: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Stella McCartney

United Kingdom Founded 2001

Sporty & sportswear · Luxury & heritage · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    Stella McCartney shows a stronger emphasis

  • Luxury & heritage

    Stella McCartney shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • Stella McCartney (dashed line, squares)
Traits of GU and Stella McCartney, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • Stella McCartney
Minimal & basics
GU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
Stella McCartney：Relative prominence within the brand

Basic information

Field
GU
Stella McCartney
Country Japan United Kingdom
Founded 2006 2001
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

Stella McCartney

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

Stella McCartney

  • 2019-09-10

    Hunter

    Eco-conscious Wellington boots co-developed by Stella McCartney and Hunter Boots. Featuring a sustainable design using natural rubber and Yulex, they were launched first at Stella stores before being made available at Hunter’s directly operated stores and elsewhere around the world.

  • 2009-10-29

    GapKids

    A kids’ collection by Stella McCartney for GapKids. A children’s clothing line for ages 0–12 was launched all at once. Materials such as organic cotton were also used. Announced in October 2009 and released from November of the same year.

  • 2009-10-29

    babyGap

    A kids’ collection by Stella McCartney for GapKids & babyGap. A children’s clothing line for ages 0–12 was launched at the same time. Materials such as organic cotton were also used. Announced in October 2009 and released starting in November of the same year.

  • 2005-11-10

    H&M

    The first collaboration between Stella McCartney and H&M. A women-focused collection featuring sharp tailoring and cool femininity.

  • 2004-09-08

    adidas

    A long-term joint venture between Stella McCartney and adidas. It launched in earnest as adidas by Stella McCartney in the Spring/Summer 2005 season and developed athleisure collections. It also produced uniforms for Team GB at the London Olympics.

Stella McCartney collaborations

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