GU
GU is a casual clothing brand originating in Japan, founded in 2006 by GU Co., Ltd., which is wholly owned by Fast Retailing. It plans, manufactures, and sells clothing and accessories for women, men, and children, offering trend-driven ite...
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GU vs Under Armour: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: GU
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Trends & youth culture · Polished & dressy · Minimal & basics
Sporty & sportswear · Outdoor & functional · Polished & dressy
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
Under Armour shows a stronger emphasis
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Trends & youth culture
GU shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- GU (solid line, circles)
- Under Armour (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United States |
| Founded | 2006 | 1996 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Lifestyle products | Bags Accessories Footwear Textiles and material technology |
— indicates information that is not available.
Brand profiles
Under Armour
Under Armour was founded by Kevin Plank in Washington, D.C., USA, in 1996 and is currently headquartered in Baltimore, Maryland. It is a sports performance brand with functional apparel at its core, offering apparel for training, running, a...
Brand lines
Collaborations
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