Fashion brand directory szu
Page language: English

Y’s vs HELLY HANSEN: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Y’s Swap brands

Y’s

Japan Founded 1972

Avant-garde & designer · Luxury & heritage · Minimal & basics

HELLY HANSEN

Norway Founded 1877

Outdoor & functional · Sporty & sportswear · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    HELLY HANSEN shows a stronger emphasis

  • Outdoor & functional

    HELLY HANSEN shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Y’s (solid line, circles)
  • HELLY HANSEN (dashed line, squares)
Traits of Y’s and HELLY HANSEN, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Y’s
  • HELLY HANSEN
Minimal & basics
Y’s：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Polished & dressy
Y’s：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Luxury & heritage
Y’s：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Avant-garde & designer
Y’s：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Decoration & playfulness
Y’s：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Streetwear
Y’s：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Trends & youth culture
Y’s：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Sporty & sportswear
Y’s：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Outdoor & functional
Y’s：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand

Basic information

Field
Y’s
HELLY HANSEN
Country Japan Norway
Founded 1972 1877
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Bags Accessories Footwear Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

Y’s

  • Y's for men

    A spin-off line launched in 1979 as a men’s-only line of Y's. It applies the patternmaking and tailo...

    View more
  • Y’s Red Label

    Launched as an experimental/derivative subline of Y's, the line was led by designer Michiko Suzuki a...

    View more
  • Y's PINK (Y's PINK)

    A diffusion line by a design team carrying on Y's DNA, it regularly presents collections incorporati...

    View more
  • RISMAT by Y's

    A cruise/daily-oriented diffusion line introduced in 2014, centered on knitwear and emphasizing mate...

    View more
  • MICHIKO by Y's

    A dress line launched to systematize Y's dresswear category. Centered on combinations of different m...

    View more
  • KAYO NAKAMURA by Y's

    A derivative line introduced in 2014 as an accessories line centered on shoes and bags. Its designs ...

    View more
  • Y's BANG ON!

    A seasonless unisex collection produced in small quantities, featuring numbered models based on men’...

    View more
  • Y's Exclusive

    A suit line for career women introduced in 2013. Centered on coordinated jacket, pants, and skirt se...

    View more
  • Y's for living

    A licensed line of home products developed under the Y's name, encompassing product groups such as b...

    View more

HELLY HANSEN

Collaborations

Y’s

  • 2023-03-29

    Dr. Martens

    The collaboration features Y’s original 6-hole “Y’s 101.” Its brown-core vintage finish and back zipper are emblematic.

Y’s collaborations

HELLY HANSEN

  • 2020

    WTAPS

    A Spring 2020 project with HELLY HANSEN. The 1990s G353-Cruising Jacket was reintroduced as a WTAPS collaboration, reworking the cruising/outdoor style.

  • 2019-11-09

    UNDERCOVER

    In November 2019, collaborated with HELLY HANSEN under the names JohnUNDERCOVER & SueUNDERCOVER. The collection included fleece, sailing jackets, and other items.

HELLY HANSEN collaborations

Brands similar to Y’s

View all

Brands similar to HELLY HANSEN

View all