HYKE
HYKE is a Japanese fashion brand launched under a new name by Hideaki Yoshihara and Yukiko Oode with the Fall/Winter 2013 collection, after its predecessor brand “green” went on hiatus. Centered on women’s ready-to-wear, it also offers shoe...
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HYKE vs Frei-Mut: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: HYKE
Swap brands
Outdoor & functional · Minimal & basics · Polished & dressy
Avant-garde & designer · Streetwear · Minimal & basics
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Outdoor & functional
HYKE shows a stronger emphasis
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Polished & dressy
HYKE shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- HYKE (solid line, circles)
- Frei-Mut (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Netherlands |
| Founded | 2013 | 2018 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Eyewear Fragrance | — |
— indicates information that is not available.
Brand profiles
Frei-Mut
Frei-Mut is a menswear brand with roots in Amsterdam and Berlin. Drawing on Bauhaus, Cubism, and architectural ideas, it creates streetwear that combines punk elements with avant-garde tailoring. The brand emphasizes functionality and pract...
Collaborations
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