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KOCHÉ vs CRAFT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: KOCHÉ Swap brands

KOCHÉ

France Founded 2015

Avant-garde & designer · Streetwear · Sporty & sportswear

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    KOCHÉ shows a stronger emphasis

  • Streetwear

    KOCHÉ shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • KOCHÉ (solid line, circles)
  • CRAFT (dashed line, squares)
Traits of KOCHÉ and CRAFT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • KOCHÉ
  • CRAFT
Minimal & basics
KOCHÉ：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Polished & dressy
KOCHÉ：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Luxury & heritage
KOCHÉ：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Avant-garde & designer
KOCHÉ：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Decoration & playfulness
KOCHÉ：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Streetwear
KOCHÉ：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Trends & youth culture
KOCHÉ：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Sporty & sportswear
KOCHÉ：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Outdoor & functional
KOCHÉ：Relative prominence within the brand
CRAFT：Relative prominence within the brand

Basic information

Field
KOCHÉ
CRAFT
Country France Sweden
Founded 2015 1977
Category Clothing Clothing
Other categories Bags Accessories Footwear Footwear

— indicates information that is not available.

Brand profiles

Collaborations

KOCHÉ

  • 2020-11-26

    Emilio Pucci

    Pucci eyewear featuring KOCHÉ (Christelle Kocher) as guest designer. First unveiled at MFW 2020, the collection was reported to include four sunglasses styles in November 2020.

  • 2019-04-26

    Converse

    One part of a reconstruction-focused collaboration among KOCHÉ, Feng Chen Wang, and Faith Connexion (April 26, 2019). Elements of sports couture were reworked through techniques such as patchwork to create apparel, footwear, and accessories.

KOCHÉ collaborations

CRAFT

No information is available.

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