Fashion brand directory szu
Page language: English

Add vs kolor: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Add Swap brands

Add

Italy Founded 1999

Minimal & basics · Polished & dressy · Outdoor & functional

kolor

Japan Founded 2004

Avant-garde & designer · Decoration & playfulness · Sporty & sportswear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    kolor shows a stronger emphasis

  • Avant-garde & designer

    kolor shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Add (solid line, circles)
  • kolor (dashed line, squares)
Traits of Add and kolor, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Add
  • kolor
Minimal & basics
Add：Relative prominence within the brand
kolor：Relative prominence within the brand
Polished & dressy
Add：Relative prominence within the brand
kolor：Relative prominence within the brand
Luxury & heritage
Add：Relative prominence within the brand
kolor：Relative prominence within the brand
Avant-garde & designer
Add：Relative prominence within the brand
kolor：Relative prominence within the brand
Decoration & playfulness
Add：Relative prominence within the brand
kolor：Relative prominence within the brand
Streetwear
Add：Relative prominence within the brand
kolor：Relative prominence within the brand
Trends & youth culture
Add：Relative prominence within the brand
kolor：Relative prominence within the brand
Sporty & sportswear
Add：Relative prominence within the brand
kolor：Relative prominence within the brand
Outdoor & functional
Add：Relative prominence within the brand
kolor：Relative prominence within the brand

Basic information

Field
Add
kolor
Country Italy Japan
Founded 1999 2004
Category Clothing Clothing
Other categories — Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

Add

No information is available.

kolor

  • kolor BEACON

    kolor BEACON is a menswear-focused sub-line that emerged from kolor, led by Junichi Abe, and launche...

    View more

Collaborations

Add

No information is available.

kolor

  • 2025-12-10

    Champion

    In December 2025, the brand released three styles based on REVERSE WEAVE® (a crewneck, a hoodie, and pants) in its first collaboration with Champion. Bold prints are a defining feature.

  • 2021-01-09

    UNDERCOVER

    For UNDERCOVER’s 30th anniversary, five brands reinterpreted its classic leather-sleeve down jacket. kolor provided an adapted model. Released in January 2021.

  • 2020-08-29

    LOOPWHEELER

    Collaboration sweatshirts went on sale exclusively at kolor stores starting August 29, 2020. They feature retro katakana logos of both brands and name-tag-style graphics.

  • 2020-05-29

    New Era

    In 2020, a kolor collaboration cap was released in limited quantities as part of a special-order project for District UNITED ARROWS’ 20th anniversary. Special embroidery is a key feature.

  • 2020-05-29

    District UNITED ARROWS

    A special-order project commemorating the 20th anniversary of District UNITED ARROWS. A kolor × New Era cap was released.

  • 2019-11-22

    PORTER

    To commemorate the opening of the new Shibuya PARCO store in 2019, a limited release of the first collaboration model, “Helmet Bag Mini,” was made with PORTER.

kolor collaborations

Brands similar to Add

View all

Brands similar to kolor

View all