MASU
MASU is a Japanese menswear ready-to-wear brand launched in 2016. Its name derives from “masu,” a polite Japanese verb ending, and it is guided by the concept “masu / product”: redefining elements shaped by fixed notions to create new mass...
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MASU vs HYT: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: MASU
Swap brands
Trends & youth culture · Decoration & playfulness · Streetwear
Decoration & playfulness · Avant-garde & designer · Luxury & heritage
Similarities and differences
Shared traits
- Both brands show traits of Avant-garde & designer.
- Both brands show traits of Decoration & playfulness.
Different traits
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Streetwear
MASU shows a stronger emphasis
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Trends & youth culture
MASU shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- MASU (solid line, circles)
- HYT (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Switzerland |
| Founded | 2016 | 2012 |
| Category | Clothing | Watches |
| Other categories | Accessories | — |
— indicates information that is not available.
Brand profiles
HYT
HYT is an independent watch brand founded in Neuchâtel, Switzerland, in 2012. In 2010, its founding members developed the concept of displaying time with liquid. The brand debuted in 2012 with its first timepiece, the H1, built around a pat...
Brand lines
Collaborations
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UNDERCOVER
The brands share concept-driven design and interest in archival pieces.
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EGONLAB
The brands share concept-driven design and designer-led expression.
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Vivienne Westwood
The brands share concept-driven design and interest in archival pieces.
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GUCCI
The brands share concept-driven design and interest in archival pieces.
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VERSACE
The brands share concept-driven design and interest in archival pieces.
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Jean Paul Gaultier
The brands share concept-driven design and interest in archival pieces.
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Sasquatchfabrix.
The brands share concept-driven design and distinctive designs.
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BEDFORD
The brands share concept-driven design and designer-led expression.
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Facetasm
The brands share designer-led expression and distinctive designs.
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White Mountaineering
The brands share concept-driven design and designer-led expression.
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Prada
The brands share concept-driven design and interest in archival pieces.
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TOGA
The brands share concept-driven design and designer-led expression.
Brands similar to HYT
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MB&F
The brands share distinctive designs and concept-driven design.
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Bovet
The brands share distinctive designs and original design.
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Corum
The brands share distinctive designs and avant-garde expression.
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Jorg Hysek
The brands share distinctive designs and original design.
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Franck Muller
The brands share distinctive designs and original design.
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Chronoswiss
The brands share distinctive designs and concept-driven design.
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Kross Studio
The brands share original design and attention to materials and craftsmanship.
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Jaquet Droz
The brands share distinctive designs and original design.
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Kari Voutilainen
The brands share original design.
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H. Moser & Cie
The brands share distinctive designs and original design.
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Gerald Charles
The brands share distinctive designs and original design.
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Jaeger-LeCoultre
The brands share distinctive designs and original design.