MASU
MASU is a Japanese menswear ready-to-wear brand launched in 2016. Its name derives from “masu,” a polite Japanese verb ending, and it is guided by the concept “masu / product”: redefining elements shaped by fixed notions to create new mass...
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MASU vs Incarnation: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: MASU
Swap brands
Trends & youth culture · Decoration & playfulness · Streetwear
Avant-garde & designer · Luxury & heritage · Minimal & basics
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Trends & youth culture
MASU shows a stronger emphasis
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Decoration & playfulness
MASU shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- MASU (solid line, circles)
- Incarnation (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Italy |
| Founded | 2016 | 2009 |
| Category | Clothing | Clothing |
| Other categories | Accessories | Bags Footwear Wallets |
— indicates information that is not available.
Brand profiles
Incarnation
incarnation is an Italian leather brand founded in Florence in 2009 by Keita Ogawa, who gained experience working for a leather manufacturer. The brand began presenting collections in Paris for Fall/Winter 2010 and focuses primarily on leat...
Brand lines
Collaborations
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The brands share designer-led expression and dark tones.
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