MASU
MASU is a Japanese menswear ready-to-wear brand launched in 2016. Its name derives from “masu,” a polite Japanese verb ending, and it is guided by the concept “masu / product”: redefining elements shaped by fixed notions to create new mass...
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MASU vs izzue: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: MASU
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Trends & youth culture · Decoration & playfulness · Streetwear
Streetwear · Trends & youth culture · Outdoor & functional
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Decoration & playfulness
MASU shows a stronger emphasis
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Outdoor & functional
izzue shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- MASU (solid line, circles)
- izzue (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Hong Kong SAR China |
| Founded | 2016 | 1999 |
| Category | Clothing | Clothing |
| Other categories | Accessories | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
izzue
izzue is an in-house fashion brand of the I.T Group, launched in Hong Kong in 1999 by Sham Ka Wai. Centered on streetwear, it presents collections combining elements of skate culture, British utility, and the military. Its motto is “LIVE IT...
Brand lines
Collaborations
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UNDERCOVER
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VERSACE
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Jean Paul Gaultier
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Sasquatchfabrix.
The brands share concept-driven design and distinctive designs.
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BEDFORD
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Facetasm
The brands share designer-led expression and distinctive designs.
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White Mountaineering
The brands share concept-driven design and designer-led expression.
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Prada
The brands share concept-driven design and interest in archival pieces.
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TOGA
The brands share concept-driven design and designer-led expression.
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Honor The Gift
The brands share streetwear influences and connections to youth culture.
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FOO AND FOO
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Alexander Wang
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KOCHÉ
The brands share streetwear influences and menswear.
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BRIAN WOOD
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FREEDOM OF SPACE
The brands share streetwear influences and connections to youth culture.
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EVISU
The brands share streetwear influences and connections to subcultures.
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Emotionally Unavailable
The brands share streetwear influences and connections to youth culture.
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AMBUSH
The brands share streetwear influences and connections to youth culture.
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KYE
The brands share streetwear influences and connections to youth culture.
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Diet Butcher Slim Skin
The brands share connections to subcultures.
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Opening Ceremony
The brands share connections to youth culture and menswear.