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On vs ATTACHMENT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

ATTACHMENT

Japan Founded 1999

Minimal & basics · Polished & dressy · Avant-garde & designer

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Outdoor & functional

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • ATTACHMENT (dashed line, squares)
Traits of On and ATTACHMENT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • ATTACHMENT
Minimal & basics
On：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
ATTACHMENT：Relative prominence within the brand

Basic information

Field
On
ATTACHMENT
Country Switzerland Japan
Founded 2010 1999
Category Footwear Clothing
Other categories Clothing Accessories Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

ATTACHMENT

  • KAZUYUKI KUMAGAI

    A menswear collection line launched under the name of Kazuyuki Kumagai, founder of ATTACHMENT. It be...

    View more
  • FEMMENT

    FEMMENT is a derivative line responsible for the women’s division within ATTACHMENT’s brand family. ...

    View more
  • STILL ATTACHMENT

    STILL ATTACHMENT is an aspirational line by 光希榎本, designer of ATTACHMENT, presenting a further refin...

    View more

Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

ATTACHMENT

  • 2021-01-08

    LIDNM

    A collaborative collection by WYM LIDNM and ATTACHMENT. The lineup includes the IRREGULAR SLEEVE RELAX PO, LOOSE TAPERED PANTS, NO COLLAR ZIP BLOUSON, and WIDE BOX CHESTER COAT, among other items. Limited-quantity made-to-order sales have begun on ZOZOTOWN.

ATTACHMENT collaborations

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