On vs Cult: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Cult

Italy Founded 1987

Trends & youth culture · Streetwear · Decoration & playfulness

Similarities and differences

Shared traits

No shared traits are available.

Different traits

Sporty & sportswear
On shows a stronger emphasis
Outdoor & functional
On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

On (solid line, circles)
Cult (dashed line, squares)

How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

On
Cult

Minimal & basics: On：Relative prominence within the brand

Cult：Relative prominence within the brand
Polished & dressy: On：Relative prominence within the brand

Cult：Relative prominence within the brand
Luxury & heritage: On：Relative prominence within the brand

Cult：Relative prominence within the brand
Avant-garde & designer: On：Relative prominence within the brand

Cult：Relative prominence within the brand
Decoration & playfulness: On：Relative prominence within the brand

Cult：Relative prominence within the brand
Streetwear: On：Relative prominence within the brand

Cult：Relative prominence within the brand
Trends & youth culture: On：Relative prominence within the brand

Cult：Relative prominence within the brand
Sporty & sportswear: On：Relative prominence within the brand

Cult：Relative prominence within the brand
Outdoor & functional: On：Relative prominence within the brand

Cult：Relative prominence within the brand

Basic information

Field	On	Cult
Country	Switzerland	Italy
Founded	2010	1987
Category	Footwear	Footwear
Other categories	Clothing Accessories	Clothing Bags Accessories Wallets

— indicates information that is not available.

Brand profiles

On

Switzerland Founded 2010

On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...

Compare On with other brands View brand profile View similar brands

Cult

Italy Founded 1987

Cult is a footwear brand launched in Italy in 1987. It offers boots, loafers, sneakers, and sandals for women, men, and children, as well as apparel and accessories. The brand officially promotes an approach that “rewrites the rules of fash...

Compare Cult with other brands View brand profile View similar brands

Collaborations

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The brands share connections to rock culture and autumn and winter styles.

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The brands share connections to subcultures and autumn and winter styles.

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