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EVISU vs thisisneverthat: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: EVISU Swap brands

EVISU

Japan Founded 1991

Streetwear · Decoration & playfulness · Trends & youth culture

thisisneverthat

South Korea Founded 2010

Streetwear · Trends & youth culture · Decoration & playfulness

Similarities and differences

Shared traits

  • Both brands show traits of Streetwear.

Different traits

  • Luxury & heritage

    EVISU shows a stronger emphasis

  • Trends & youth culture

    thisisneverthat shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • EVISU (solid line, circles)
  • thisisneverthat (dashed line, squares)
Traits of EVISU and thisisneverthat, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • EVISU
  • thisisneverthat
Minimal & basics
EVISU：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Polished & dressy
EVISU：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Luxury & heritage
EVISU：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Avant-garde & designer
EVISU：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Decoration & playfulness
EVISU：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Streetwear
EVISU：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Trends & youth culture
EVISU：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Sporty & sportswear
EVISU：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Outdoor & functional
EVISU：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand

Basic information

Field
EVISU
thisisneverthat
Country Japan South Korea
Founded 1991 2010
Category Clothing Clothing
Other categories Bags Accessories Bags Accessories Footwear Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Brand lines

EVISU

  • EVISU VINTAGE

    On EVISU’s official website, it is treated as a separate collection alongside the EVISU SIGNATURE CO...

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  • EVISUKURO

    A diffusion line launched by EVISU in 2016 to mark its 25th anniversary, and presented on the offici...

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  • EVISU DONNA

    Announced in 1999 as a ladies’ line, EVISU DONNA was a derivative line that helped expand EVISU beyo...

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thisisneverthat

No information is available.

Collaborations

EVISU

  • 2026-03

    Palace Skateboards

    The fifth collaboration with EVISU. Released in late March 2026 (March 27–28), it features 23 pieces commemorating the 35th anniversary. Alongside 13oz selvedge denim and knitwear, cherry blossom glove-shaped accessories were also introduced.

EVISU collaborations

thisisneverthat

  • 2025-11

    New Era

    thisisneverthat × New Era (November 2025). Presented as an ongoing collaboration for Fall/Winter 25, with a seasonal cap lineup.

  • 2023-09-22

    Champion

    thisisneverthat × Champion (third installment). Champion Japan’s official news explicitly states a 9/22 release, with a lineup that includes Reverse Weave hoodies, crewnecks, and pants, as well as a velour set-up, LS T-shirts, beanies, and more.

  • 2023-01-14

    SUICOKE

    Beige-toned suede PEPPER/BOWER boots were released in January 2023, followed by TNT-DECO-Cab, based on MOTO-Cab, in June 2025.

  • 2021-11-04

    Converse

    A collaboration with thisisneverthat (November 2021). Chuck 70, One Star, and apparel were reimagined with faded treatments and vintage-finish textures to create a worn-in look.

  • Alpha Industries

    The collaboration with Thisisneverthat is listed in Alpha Industries’ official collaborations menu. The project brings together Korean streetwear and Alpha’s military heritage, but the product name and date cannot be confirmed in RAW.

  • Timberland

    A collaboration with thisisneverthat listed in Timberland’s official archive. Although the collaboration between the brands is confirmed, RAW has not retrieved the release year, specific model name, or product lineup.

thisisneverthat collaborations

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