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#FR2 vs thisisneverthat: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: #FR2 Swap brands

#FR2

Japan Founded 2014

Streetwear · Decoration & playfulness · Trends & youth culture

thisisneverthat

South Korea Founded 2010

Streetwear · Trends & youth culture · Decoration & playfulness

Similarities and differences

Shared traits

  • Both brands show traits of Streetwear.
  • Both brands show traits of Trends & youth culture.

Different traits

  • Decoration & playfulness

    #FR2 shows a stronger emphasis

  • Minimal & basics

    thisisneverthat shows a stronger emphasis

Trait comparison

  • #FR2 (solid line, circles)
  • thisisneverthat (dashed line, squares)
Traits of #FR2 and thisisneverthat, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • #FR2
  • thisisneverthat
Minimal & basics
#FR2：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Polished & dressy
#FR2：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Luxury & heritage
#FR2：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Avant-garde & designer
#FR2：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Decoration & playfulness
#FR2：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Streetwear
#FR2：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Trends & youth culture
#FR2：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Sporty & sportswear
#FR2：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Outdoor & functional
#FR2：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand

Basic information

Field
#FR2
thisisneverthat
Country Japan South Korea
Founded 2014 2010
Category Clothing Clothing
Other categories Bags Accessories Footwear Watches Beauty and cosmetics Lifestyle products Bags Accessories Footwear Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Brand lines

#FR2

  • #FR2GOLF

    #FR2GOLF is a golf-specific line derived from the streetwear brand #FR2, and began its rollout in Ap...

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  • #FR2FISHING

    #FR2FISHING is a name used for a fishing-oriented derivative collection of #FR2, centered on T-shirt...

    View more

thisisneverthat

No information is available.

Collaborations

#FR2

  • 2025-10-18

    MIHARA YASUHIRO

    In 2021 and 2022, the brands jointly announced collaborations with atmos under a three-brand billing, featuring “PETERSON” sneakers with rabbit patches. A BLAKEY LOW release is planned for 2025.

  • 2025-04-26

    goyemon

    In April 2025, two styles of setta sandals in #FR2 BLACK and YELLOW were released, based on “unda-雲駄-” and featuring thong straps embroidered with the #FR2 logo.

  • 2025-01-11

    POTR

    In January 2025, POTR and #FR2 collaborated to release three styles: a daypack, shoulder bag, and wallet. Special designs were incorporated into the lining and other details.

  • 2024-04-20

    PUMA

    In April 2024, PUMA, atmos pink, and #FR2梅 released CALI WEDGE-style sneakers featuring a 3D “rabbit” motif as the third installment of their three-way collaboration.

  • 2024-04-20

    atmos pink

    In April 2024, PUMA × atmos pink × #FR2梅 released women's sneakers featuring a platform-soled CALI WEDGE-style design and a 3D rabbit motif.

  • 2023-01-14

    XLARGE

    The seventh installment, on January 14, 2023, featured a diverse lineup, including a boa fleece hooded jacket and cargo pants, as well as first-time offerings.

#FR2 collaborations

thisisneverthat

  • 2025-11

    New Era

    thisisneverthat × New Era (November 2025). Presented as an ongoing collaboration for Fall/Winter 25, with a seasonal cap lineup.

  • 2023-09-22

    Champion

    thisisneverthat × Champion (third installment). Champion Japan’s official news explicitly states a 9/22 release, with a lineup that includes Reverse Weave hoodies, crewnecks, and pants, as well as a velour set-up, LS T-shirts, beanies, and more.

  • 2023-01-14

    SUICOKE

    Beige-toned suede PEPPER/BOWER boots were released in January 2023, followed by TNT-DECO-Cab, based on MOTO-Cab, in June 2025.

  • 2021-11-04

    Converse

    A collaboration with thisisneverthat (November 2021). Chuck 70, One Star, and apparel were reimagined with faded treatments and vintage-finish textures to create a worn-in look.

  • Alpha Industries

    The collaboration with Thisisneverthat is listed in Alpha Industries’ official collaborations menu. The project brings together Korean streetwear and Alpha’s military heritage, but the product name and date cannot be confirmed in RAW.

  • Timberland

    A collaboration with thisisneverthat listed in Timberland’s official archive. Although the collaboration between the brands is confirmed, RAW has not retrieved the release year, specific model name, or product lineup.

thisisneverthat collaborations

Brands similar to #FR2

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Brands similar to thisisneverthat

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