Tagline
Reimagining the good of the old.
MAM CAFE is a Japanese food-gift brand operated by GLOBAL FORME CONCRETE Co., Ltd., based in Jiyugaoka, Tokyo. It seeks out hidden local specialties from across Japan and plans and sells food, drinks, sweets, and gifts that combine traditional flavors with new designs. Its signature monaka series includes products that encase items such as soup, clear soup, and ochazuke (rice with tea). The brand aims to reconsider inherited techniques, ingredients, and regional value from a new perspective, and sells its products through its official online shop and its store in Jiyugaoka.
Concept
Traditional things and practices found throughout Japan. Preserving inherited traditions, it reconsiders them from a new perspective and creates new things.