Fashion brands | Page 293

A little LULU collection that brings back the feelings of girlhood.

Not flashy colors, not childish Japanese patterns. That’s “a little freedom”.

From Ultimate Challenges to Everyday Adventures

Dots that boys and girls alike can wear

Always a joy to look at ♡ Always a joy to carry ♡ A grown-up cute accessories brand that captivates the girlish heart

The brand proposes shoes with designs that combine a sense of modern fashion and femininity, while prioritizing comfort for walking all day, both on and off duty.

Reexamining “BASIC” and expressing what it was originally meant to be. Adding new interpretations and values to classic basic items and applying them to their details and styling.

Placard par Rose (Placard par Rose) was an original line for women developed by the Japanese apparel company ABAHOUSE INTERNATIONAL. As one of the lines of the select shop Rouge vif la cle, it offered clothing centered on everyday wear such as dresses, knitwear, and cut-and-sew tops. It was positioned within the context of the “mixed style that starts with a grown-up, cute sweetness and playfully disrupts it with spice” proposed by Rouge vif la cle. It cannot currently be confirmed as an active line on the official online store, and is treated as a past brand.

Enjoy fashion without trying too hard, while cherishing femininity.

Style a beautiful day

A line that brings the “flexibility” and “inner strength and beauty” that ONIT has long valued closer to everyday life, in a lighter way.

A fashion brand offering shirts, blouses, tops, pants, and other items for women. It focuses on basic everyday wear, with products available on ZOZOTOWN.

poláura is a word combining “polished” and “aura.” Rather than focusing on unchangeable aspects such as one’s natural appearance, body type, or past, the brand encourages people to focus on aspects that can be changed through effort and to take action. It champions the “polished aura” of women who live with a sense of personal conviction, confidence, and pride. The brand aims to be a catalyst for the lives of those who wear it to shine more brightly.

Colorful and Classical

With “affordable and functional” in mind while “not forgetting a sense of current trends,” the brand aims to turn “things users would like to have” into reality from the user’s perspective.

A casual brand with a French aesthetic, offering refined daily and schoolwear that adds current trends to monochrome and pastel color palettes.

Celebrating the birth of a baby and wishing for healthy growth

pompon is a brand with a simple image and a sense of warmth. Its designs are based on vintage clothing and reworked with a restrained, contemporary approach to color, then finished with decorative folk art hand embroidery. The brand uses natural materials to create pieces designed to be loved for a long time.

Embrace Your WakuWaku

Creating works with stories, turning them into patterns, and developing them across a variety of products.

Why change? Everyone has their own style

Everyday bags should be more than objects; they should be like cherished people.

The brand proposes date outfits that wrap you in a fluffy mood and make cuteness bloom. It offers items intended to help attract romantic attention.

prendre la joie is a brand offering bags and fashion accessories for occasions such as weddings and parties. In addition to party bags, it offers black formal bags and corsages, presenting items for attire at special occasions, including celebrations and mourning. The brand’s introduction explains that its name means “to obtain joy” in French and describes its goods as adding color to attire for joy-filled occasions. Public information confirming its founding year, founder, and place of origin is limited.

Elegant clothing for girls who can do anything

Elevating the game both on and off the court since 1970.

Playful everyday wear, worn with ease

1. Practicality 2. Purposeful design 3. Timelessness

THINK BIG, GO WITH THE FLOW KEEP’EM FLYING!

The brand proposes cool styling that elevates cuteness for women with a constant sense of luxury.

ptarmigan is a Japanese footwear brand that debuted in the Spring/Summer 2017 season. It develops and manufactures products in collaboration with the bag brand kiruna, offering sandals, sneakers, and other footwear. Its shoes use the “FREE LOCK” system, which adjusts the fit with a dial. An early brand introduction stated that all production processes take place in Japan.

For people who value being true to themselves, always being themselves, and being cute—“rashiku = ra ci qu.” A relaxed daily wear brand based on natural casual style and incorporating seasonal trends.

pufe is a fashion brand offered as one of the original brands on the official online store of Donovan Co., Ltd. It focuses on women’s wear and offers items such as tops, bottoms, dresses, and bags. Publicly available information does not confirm the brand’s founding year, founder, or original concept.

Pugnale blends bold design with expert Italian craftsmanship, offering eyewear that is both striking and effortlessly refined. Predominantly unisex, our frames make a confident statement and can be easily transformed into sunglasses with a curated selection of gradient and tinted lenses. Distinctive details, innovative materials, and refined design reflect PUGNALE’s commitment to modern luxury—making every piece a bold expression of individuality and style.

pumpkin port is the in-house women’s fashion brand of Pumpkin Co., Ltd., which plans, manufactures, and wholesales women’s apparel. It offers a wide range of trend-oriented clothing, from casual to refined styles, and presents items suitable for various everyday occasions. The brand’s introduction states that it values individuality and attention to detail and aims to become a brand loved by women. In addition to clothing, it also offers bags.

Find your own favorite…

pure walker continues to pursue comfort in footwear for people who work with a variety of aspirations.

purple label is a sub-label developed by axes femme, a Japanese women's apparel brand. No founding year or independent founder can be confirmed from publicly available information. The official online shop carries dresses, tops, skirts, pants, bags, accessories, and other items, and continues to offer products under the purple label name. Official media have also described it in some cases as a line of web-exclusive items unavailable in stores. The label is developed within the feminine dailywear aesthetic of axes femme.

Humanswear

pyornim is a lifestyle goods brand incorporating Korean-inspired elements. It offers a range of products centered on interior goods, including rugs, bedding, storage items, bags, pouches, loungewear, and fashion accessories. In its official brand introduction, it states that it aims to bring sparkle and comfort to everyday life.

Everyday wear, available exclusively online, for adult women who live each day with grace.

The brand views clothing as a “frame” that highlights the person wearing it. It prioritizes materials and pursues comfortable, enduring clothing that draws on Japanese craftsmanship.

In French, qualite means “good quality, high quality, and essence.” The brand name conveys the inward desire to “improve one’s own quality” and “express one’s essence.” It presents casual mode for adult women that combines elegance with an edge, adding a touch of sweetness as a spice to create a cool style that retains a sense of confidence and strength alongside femininity.

qualite life—a high-quality life

BASIC TO CHIC (wearing classics with a chic touch)

quartierglam, enjoyed intuitively by who you are now

MADE TO BE SEEN

Adorn yourself in your own way, across generations

A relaxed daily casualwear brand offering everyday clothing centered on simplicity, standard styles, and basics, with a subtle touch of the times.

Harmony between the cutting-edge and the universal