9090
9090 is a Japan-born streetwear brand founded in 2018 by yutori Inc. (currently operated by YZ, a group subsidiary). Its concept is “Revival of Culture.” The brand offers vintage-mix apparel and goods inspired by youth culture of the 1990s...
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9090 vs Y’s: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: 9090
Swap brands
Trends & youth culture · Streetwear · Decoration & playfulness
Avant-garde & designer · Luxury & heritage · Minimal & basics
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Avant-garde & designer
Y’s shows a stronger emphasis
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Luxury & heritage
Y’s shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- 9090 (solid line, circles)
- Y’s (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Japan |
| Founded | 2018 | 1972 |
| Category | Clothing | Clothing |
| Other categories | Lifestyle products | Bags Accessories Footwear Eyewear |
— indicates information that is not available.
Brand profiles
Y’s
Y’s is a Japanese fashion brand launched by Yohji Yamamoto in 1972. Based on the idea of “women wearing men’s clothes,” it offers high-quality ready-to-wear designed as everyday clothing with functionality and refinement. Grounded in univer...
Brand lines
Collaborations
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The brands share designer-led expression and interest in archival pieces.
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The brands share designer-led expression and refined everyday staples.
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