Add
Add is an outerwear brand based in Milan, Italy. No public information confirming its founding year or founder has been found. The brand offers ready-to-wear outerwear centered on down jackets and officially uses the phrase “Wear your light...
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Add vs Alchemist: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: Add
Swap brands
Minimal & basics · Polished & dressy · Outdoor & functional
Streetwear · Decoration & playfulness · Sporty & sportswear
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Streetwear
Alchemist shows a stronger emphasis
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Minimal & basics
Add shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- Add (solid line, circles)
- Alchemist (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Italy | United States |
| Founded | 1999 | 2007 |
| Category | Clothing | Clothing |
| Other categories | — | Accessories Lifestyle products |
— indicates information that is not available.
Brand profiles
Alchemist
ALCHEMIST is a concept store and lifestyle brand founded in 2007 by Roma Cohen and Erika Cohen in Miami, Florida, USA. Starting with select retail at its glass-fronted flagship store at 1111 Lincoln Road, it expanded into its own ready-to-w...
Brand lines
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