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GUESS vs BODE: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GUESS Swap brands

GUESS

United States Founded 1981

Trends & youth culture · Decoration & playfulness · Streetwear

BODE

United States Founded 2016

Luxury & heritage · Avant-garde & designer · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    BODE shows a stronger emphasis

  • Streetwear

    GUESS shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GUESS (solid line, circles)
  • BODE (dashed line, squares)
Traits of GUESS and BODE, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GUESS
  • BODE
Minimal & basics
GUESS：Relative prominence within the brand
BODE：Relative prominence within the brand
Polished & dressy
GUESS：Relative prominence within the brand
BODE：Relative prominence within the brand
Luxury & heritage
GUESS：Relative prominence within the brand
BODE：Relative prominence within the brand
Avant-garde & designer
GUESS：Relative prominence within the brand
BODE：Relative prominence within the brand
Decoration & playfulness
GUESS：Relative prominence within the brand
BODE：Relative prominence within the brand
Streetwear
GUESS：Relative prominence within the brand
BODE：Relative prominence within the brand
Trends & youth culture
GUESS：Relative prominence within the brand
BODE：Relative prominence within the brand
Sporty & sportswear
GUESS：Relative prominence within the brand
BODE：Relative prominence within the brand
Outdoor & functional
GUESS：Relative prominence within the brand
BODE：Relative prominence within the brand

Basic information

Field
GUESS
BODE
Country United States United States
Founded 1981 2016
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Bags Accessories Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GUESS

  • GUESS USA

    A derivative line that re-edits the American imagery and archive from GUESS’s founding period. For t...

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  • GUESS JEANS

    A line that reorganized GUESS’s denim assets as a separate brand, it was explicitly identified in th...

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  • GUESS by MARCIANO

    A derivative line within GUESS serving the adult contemporary segment, it was offered in 2007 as a w...

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  • G by GUESS

    G by GUESS is a youth-oriented extension line launched in 2008 and was described as a “youthful bran...

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  • GUESS Kids

    Developed as the core line bringing together GUESS’s children’s segment, it covers the Girl/Boy cate...

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  • Baby GUESS

    A trademark for infants within GUESS’s children’s range. As of 2025, the official website lists Baby...

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BODE

  • BODE Rec.

    BODE Rec. is an activewear-focused offshoot line announced by BODE in April 2024, designed by founde...

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Collaborations

GUESS

  • 2018-04

    FREAK'S STORE

    A T-shirt project for FREAK’S STORE using GUESS logos and brand imagery. It features a “Super-Big” silhouette with a roomy body width and sleeve length; the article only provides information at the month level.

GUESS collaborations

BODE

No information is available.

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