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On vs Brain Dead: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Brain Dead

United States Founded 2014

Streetwear · Decoration & playfulness · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Decoration & playfulness

    Brain Dead shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • Brain Dead (dashed line, squares)
Traits of On and Brain Dead, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • Brain Dead
Minimal & basics
On：Relative prominence within the brand
Brain Dead：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
Brain Dead：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
Brain Dead：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
Brain Dead：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
Brain Dead：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
Brain Dead：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
Brain Dead：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
Brain Dead：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
Brain Dead：Relative prominence within the brand

Basic information

Field
On
Brain Dead
Country Switzerland United States
Founded 2010 2014
Category Footwear Clothing
Other categories Clothing Accessories Accessories Footwear Eyewear Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

Brain Dead

Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

Brain Dead

  • 2022-08

    Dickies

    Brain Dead × Dickies (around August–September 2022). Confirmed as a workwear collaboration with DIY elements, including patchwork pants and graphic tees.

  • 2019-09-10

    A.P.C.

    INTERACTION #3 by A.P.C. and Brain Dead. In 2019, the collaboration offered denim jackets and caps featuring graphics and typography.

  • 2017-07-01

    SUICOKE

    Released in July 2017, the first collaboration featured KISEE and MOTO with Brain Dead graphic straps. The models stood out for their artistic quality.

Brain Dead collaborations

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