CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Devoa: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Sporty & sportswear · Avant-garde & designer · Minimal & basics
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Avant-garde & designer
Devoa shows a stronger emphasis
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Sporty & sportswear
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Devoa (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Japan |
| Founded | 1977 | 2005 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
Devoa
DEVOA is a menswear brand launched in Japan in 2005 by Daisuke Nishida. Drawing on his experience as a former wrestler and his studies in sports medicine, human ergonomics, and anatomy, the brand creates clothing centered on pattern constru...
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