CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Endless Joy: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Decoration & playfulness · Avant-garde & designer · Trends & youth culture
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
-
Decoration & playfulness
Endless Joy shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Endless Joy (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | United Kingdom |
| Founded | 1977 | 2019 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Lifestyle products |
— indicates information that is not available.
Brand profiles
Endless Joy
Endless Joy is an art project and fashion brand founded in the UK in 2019 by Stevie Anderson and Alexandra Anderson. It transfers original art inspired by myths and nature from around the world onto eco-friendly fabrics, producing limited-r...
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