CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Facetasm: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Decoration & playfulness · Avant-garde & designer · Streetwear
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Avant-garde & designer
Facetasm shows a stronger emphasis
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Decoration & playfulness
Facetasm shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Facetasm (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Japan |
| Founded | 1977 | 2007 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Accessories |
— indicates information that is not available.
Brand profiles
Facetasm
FACETASM is a Japanese fashion brand founded in Tokyo in 2007 by Hiroshi Ochiai. Its name is a coined word derived from “facet,” and its guiding philosophy is to view things from multiple perspectives and create new expressions without bein...
Collaborations
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icebreaker
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HELLY HANSEN
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GmbH
The brands share designer-led expression and distinctive designs.
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sulvam
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A-COLD-WALL*
The brands share designer-led expression and avant-garde expression.
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Juun.J
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The brands share designer-led expression and distinctive designs.
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Feng Chen Wang
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Individual Sentiments
The brands share designer-led expression and avant-garde expression.
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Kidill
The brands share designer-led expression and distinctive designs.
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EGONLAB
The brands share designer-led expression and menswear.
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Isaac Sellam Experience
The brands share designer-led expression and distinctive designs.