CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Fay: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Outdoor & functional · Luxury & heritage · Polished & dressy
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Luxury & heritage
Fay shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Fay (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | United States |
| Founded | 1977 | — |
| Category | Clothing | Clothing |
| Other categories | Footwear | Accessories |
— indicates information that is not available.
Brand profiles
Fay
Fay was born in the United States in the early 1980s and developed from outerwear fastened with four hooks, inspired by jackets worn by American firefighters. After joining Tod’s S.p.A., the brand expanded around men’s, women’s, and junior...
Brand lines
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