CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Label Under Construction: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Avant-garde & designer · Minimal & basics · Polished & dressy
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Avant-garde & designer
Label Under Construction shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Label Under Construction (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
— indicates information that is not available.
Brand profiles
Label Under Construction
LABEL UNDER CONSTRUCTION is a fashion brand founded by Luca Laurini in Perugia, Italy, in 2003. Centered on experimentation and research in knitwear, it explores the possibilities of textiles for clothing by deconstructing yarn, fabric, and...
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