CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Laud: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Avant-garde & designer · Minimal & basics · Luxury & heritage
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Outdoor & functional
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Laud (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | United Kingdom |
| Founded | 1977 | 2018 |
| Category | Clothing | Clothing |
| Other categories | Footwear | — |
— indicates information that is not available.
Brand profiles
Laud
LAUD is a British fine jewellery brand founded in 2018. Under the direction of creative director and founder Awah, it develops work centered on pieces that are modern yet familiar, aiming for “elevated classics.” Jewellery and objects are r...
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