CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Les Benjamins: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Streetwear · Trends & youth culture · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Streetwear
Les Benjamins shows a stronger emphasis
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Decoration & playfulness
Les Benjamins shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Les Benjamins (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Turkey |
| Founded | 1977 | 2011 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Accessories |
— indicates information that is not available.
Brand profiles
Les Benjamins
Les Benjamins is a platform-based lifestyle retail brand centered on apparel for men and women, founded by Bünyamin Aydın in Istanbul in 2011. Guided by the motto “real clothes created for real people,” it develops collections around the co...
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